Email signup

Email signup is a band where customers subscribe to your emails, with a few words of your choice beside the form: what you send and how often. In the theme editor you add it as Newsletter. The home page has one near the bottom, and you can add it to any page.

Find your subscribers

Each subscriber is added to your customers in your Shopify admin, with email marketing consent and the tag newsletter. If the address already belongs to a customer, Shopify updates that customer instead of creating a new one. You can then send them emails with Shopify Email or any email app that reads your customer list. See Manage customers in the Shopify Help Center.

Under the field, a short note tells customers that they agree to receive your emails and can unsubscribe at any time. If you have written a privacy policy in Settings > Policies, a link to it appears there too.

Shopify may add a spam check (hCaptcha) to the form. It comes from Shopify, not from the theme, and customers may occasionally be asked to complete a challenge.

Write the words around the form

The form is always there. The words beside it are blocks: Caption, Heading and Text, the same as in Rich text. Add, reorder or remove them; without any block, the form stands on its own.

• The first heading also names the section for screen readers, so start with a heading when you can. Without one, the section is called “Newsletter”.
• Be honest about what subscribers get. Avoid promising discounts or a schedule you can’t keep.

Choose the layout

Layout sets how words and form share the band on large screens:

• Text beside form puts the words on the left and the form on the right, aligned at the bottom.
• Centered stacks everything in one centered column.

On phones the text is always above the form. In right-to-left languages, such as Arabic and Hebrew, left and right swap automatically.

Avoid two forms on one page

The Footer has its own newsletter signup. Both work, but if you’d rather not show the form twice on the same page, remove this section or hide the footer’s newsletter block.

Show it only between two dates

Turn on Schedule visibility and set a start, an end, or both. See Scheduling.

Settings

Settings: Email signup

Setting	Type	Default	Options
Subscribers are added to your customer list with email marketing consent. Learn more
Layout On mobile the text is always above the form.	Drop-down	Text beside form	Text beside form Centered
Use full page width Aligns the content with the page edge instead of the content width.	Checkbox	On	—
Vertical spacing	Drop-down	Regular	Compact Regular Spacious
Color scheme	Color scheme	scheme-2	—
Schedule
Schedule visibility	Checkbox	Off	—
Start date and time Use the format YYYY-MM-DD HH:MM, in your store's time zone. Leave empty to show it right away. Shown when Schedule visibility is on	Text	—	—
End date and time Use the format YYYY-MM-DD HH:MM, in your store's time zone. Leave empty to keep showing it. Shown when Schedule visibility is on	Text	—	—

Blocks

Caption

Settings: Caption

Setting	Type	Default	Options
Text	Text	Add a caption	—

Heading

Settings: Heading

Setting	Type	Default	Options
Heading	Text	Describe what makes your pieces last	—
Heading size	Drop-down	Medium	Small Medium Large
Heading level Changes how search engines and screen readers read the page structure, not the size. Use H1 only if the page has no other main heading. Paragraph and Div look like a heading but are read as plain text.	Drop-down	H2	H1 H2 H3 H4 H5 H6 Paragraph Div

Text

Settings: Text

Setting	Type	Default	Options
Text	Rich text	Tell customers how your garments are made: fabrics, finishing, and care.	—